SEARCH
Results categorised as Media Commentators
27 Jul 2015
|
Glen Wilson
The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope.
27 Jul 2015
|
James Whitmore
What is the effect of too much advertising, or poorly targeted messages, asks Route's James Whitmore - but first, let's try and work out how much advertising there actually is.
22 Jul 2015
|
Richard Shotton
Richard Shotton uses new research to examine students' perception of advertising - and how an unethical image is undermining the drive to attract new recruits to the industry.
20 Jul 2015
|
Dominic Mills
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
20 Jul 2015
|
Rupert Staines
Brands are struggling their way through a disruptive period of 'intergenerational' change that is having a profound impact on every facet of business, writes RadiumOne's Rupert Staines.
20 Jul 2015
|
Rosie Baring
If you want to change behaviour, you need to demand action first and think later, writes Mindshare's Rosie Baring.
17 Jul 2015
|
The Media Leader Staff
As it celebrates its 20th anniversary, industry experts reflect on how far the online retail giant has come, how it's impacted consumer behaviour and what we should expect going forwards.
17 Jul 2015
|
The Media Leader Staff
Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
14 Jul 2015
|
Harriet Westcott
Changes in television viewing habits are nowhere near as dramatic as we may think, writes MEC's Harriet Westcott.
13 Jul 2015
|
Martyn Bentley
The challenges are real enough that programmatic video won't be usurping linear TV advertising anytime soon - but it's certainly a bold alternative, writes Rubicon Project's Martyn Bentley.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer