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Results categorised as Media Commentators
07 Dec 2015
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Alan Brydon
Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now.
02 Dec 2015
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Raymond Snoddy
The outcome of moving BBC Three online could point a finger to the future - or serve as a stark warning, writes Raymond Snoddy.
30 Nov 2015
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Paul Smith
Ahead of this week's Future TV Advertising Forum, BARB's Paul Smith explains why establishing the right metric for measuring viewing behaviour online is so important.
30 Nov 2015
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Jamie West
As 2015 draws to a close, Sky Media's Jamie West reflects on TV's crowning achievements and current challenges - and gives his thoughts on what next will have in store.
24 Nov 2015
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Tim Greatrex
After the Sun's U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
23 Nov 2015
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James Whitmore
While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route's James Whitmore.
19 Nov 2015
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Steve Sydee
On the information superhighway, advertising has often become a road-block, rather than a roadside billboard to be admired or ignored as we see fit, writes IMGROUP's Steve Sydee.
18 Nov 2015
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Raymond Snoddy
The tragic events in Paris over the last week bring to light important questions about the way news is covered, writes Raymond Snoddy.
18 Nov 2015
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Jim Hodgkins
VisualDNA's Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.
17 Nov 2015
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Bob Wootton
The US investigation into media rebates could now impact the UK - and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA's Bob Wootton.
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