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Results categorised as Media Commentators
05 Dec 2017
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Jane Ostler
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
22 Nov 2017
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William Hanmer-Lloyd
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn't actually a behaviourally sound sales tactic.
21 Nov 2017
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Bob Wootton
There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?
15 Nov 2017
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Stefan Heremans
Following an in-depth review with industry stakeholders, GfK's Stefan Heremans sheds light on what media currencies might look like in five years. Will chaos reign, or can a new order prevail?
13 Nov 2017
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David Brennan
David Brennan shares his guide to creating wisdom out of intelligence.
07 Nov 2017
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Matt Hill
There is now industry standard proof that television's reach hasn’t changed in the last 10 years - but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.
06 Nov 2017
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Jeremy Pounder
Our connectivity has moved from desktop, to mobile, to wearables and now potentially into our bodies. Jeremy Pounder explores what this might mean for brands and marketers.
01 Nov 2017
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Simon Kenny
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
27 Oct 2017
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Rupert Staines
Sponsor content: The media and advertising industry is coming out of a period of doom and gloom and moving into a ‘fixing stage’, writes Rupert Staines.
24 Oct 2017
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Aaron Goldman
Sponsor content: Brands are missing numerous marketing opportunities by lumping social platforms under the same banner, writes 4C's Aaron Goldman.
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