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Results categorised as Media Commentators
13 Jul 2016
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Richard Shotton
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith's Richard Shotton
13 Jul 2016
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Rufus Olins
Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers
12 Jul 2016
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Jeremy Pounder
AI interfaces and chatbots could be revolutionary for brands - but only if they strike the right balance between human and machine interaction, writes Mindshare's Jeremy Pounder
11 Jul 2016
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Jane Ostler
Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown's Jane Ostler
05 Jul 2016
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Julia Jordan
The traditional television model is at risk, writes Havas Media Group's Julia Jordan - and so broadcasters must embrace the new dawn for video advertising.
28 Jun 2016
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Matt White
Returning from Cannes 2016, Quantcast's Matt White argues that the narrative of 'art vs. science' just doesn't add up any longer
22 Jun 2016
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Neil Alldritt
The marriage between out-of-home and digital media has its challenges, but ultimately there's a deep audience connection which should result in wedded bliss, writes Crimtan's Neil Alldritt
15 Jun 2016
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Alex Baker
Traditional terrestrial television is still very much at the forefront of broadcast, writes VCCP's Alex Baker
14 Jun 2016
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Kelly Williams
How ironic that the internet fundamentalists who used to predict the death of TV are the same people now proclaiming the future is video, writes ITV's Kelly Williams
07 Jun 2016
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Konrad Collao
It will be a long time before machines truly understand the complexity of the world and how we perceive it - which is why media research still needs humans, writes Craft's Konrad Collao
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