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Results categorised as Media Commentators
10 Dec 2010
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Derek Jones
"The old metrics of reach and frequency won't matter in this brave new world." So Rhys McLachlan said - Mediacom's managing partner for implementation and future investments - at The Future TV Advertising Forum last week.
10 Dec 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders who will pick up the bill for the bandwidth needed by mobile web players...
09 Dec 2010
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Jim Marshall
In response to John Billett's comment on CRR (and Marshall's age, hearing and understanding), Jim Marshall begs to differ...
09 Dec 2010
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John Billett
In response to Jim Marshall's TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency...
08 Dec 2010
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Jim Marshall
Jim Marshall wonders whether MediaTel's recent TV Summit makes the case for scaling up to a full TV Conference now - the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate...
29 Nov 2010
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William Cooper
informitv's William Cooper makes an early assessment of Virgin's new DVR: "Slick and a vast improvement".
26 Nov 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores...
24 Nov 2010
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David Brennan
David Brennan on the findings from Thinkbox and Decipher's 'Tellyport' research: "One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV"...
22 Nov 2010
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William Cooper
informitv's William Cooper wonders "whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes"...
15 Nov 2010
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Chris Humphrey
Chris Humphrey, general manager, international markets at Adgent Digital, says if brands want 'stack it high, buy it cheap' online media, look no further than ad exchanges or DSPs - however, if brands really want to differentiate themselves, they should sprinkle creativity throughout their online activities.
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