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Results categorised as Media Commentators
20 Dec 2022
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The Media Leader Staff
Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.
08 Nov 2022
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Nick Manning
A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.
11 Oct 2022
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Nick Manning
There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.
27 Sep 2022
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Dev Pragad
If publishers fail to adapt to meet the needs of Gen Z, they may never be able to win them over, warns the CEO of Newsweek.
22 Jan 2018
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James Power
Ahead of Mediatel's Out-of-Home Summit this week, Primesight's James Power looks at how brands can use location data to unlock the true potential of digital OOH.
16 Jan 2018
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Geoff Copps
There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets.
16 Jan 2018
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Tracey Follows
Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It's a dangerous road, writes Tracey Follows.
09 Jan 2018
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Tim Webster
What is the true relationship between machine learning and AI, and where should marketers be putting their efforts, asks Tim Webster.
02 Jan 2018
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Stefan Heremans
GfK's Stefan Heremans concludes his investigation into the future of UK media currencies in the second part of our special report.
19 Dec 2017
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Tanya Joseph
Change is coming, but are brands moving fast enough to keep up, asks The Pool's Tanya Joseph.
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