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Results categorised as Media Business
22 Mar 2022
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Kevin Brown
Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue's co-founder.
22 Mar 2022
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Jack Benjamin
Billed as an "integrated advertising consultancy framework" Panorama seeks to help advertisers understand ROI more holistically.
21 Mar 2022
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Omar Oakes
Editor's column: Advertisers need to ensure their media spend isn't potentially violating sanctions.
17 Mar 2022
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Ella Sagar
Analysts are optimistic about the BBC's short-term future, but less certain about proposals for UK subscriptions and advertising.
16 Mar 2022
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Raymond Snoddy
This week's brave actions of brave Russian journalists, calling out the regime's lies and falsehoods, raise important questions for all of us in the trade.
16 Mar 2022
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Nick Manning
Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.
15 Mar 2022
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Nina Franck
Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.
10 Mar 2022
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Omar Oakes
Pinterest UK & Ireland's boss is going against advice to stay true to her values and believes 'serendipity' is the tech platform's route to success.
03 Mar 2022
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Dan Brown
Global 'Powerbrands' with decades of heritage are the fabric of our industry. But now, more than ever, we’re having to evolve our services and ways of working to meet the demands of New Economy brands.
02 Mar 2022
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Omar Oakes
Interview: Amid network giants and rapidly-growing digital challengers, have Stagwell and Goodstuff found a middle-ground solution?
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