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Results categorised as Media Business
14 Apr 2022
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Bob Wootton
There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.
13 Apr 2022
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Ella Sagar
Sajeeda Merali tells The Media Leader about her forward-looking vision.
13 Apr 2022
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Ella Sagar
March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned "in droves".
12 Apr 2022
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Anna Sampson
There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.
11 Apr 2022
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Omar Oakes
A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.
11 Apr 2022
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Jan Pitt
Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.
11 Apr 2022
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Danny Donovan
The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
08 Apr 2022
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The Media Leader Staff
Partner content: Who Wants To Be A Media Leader? The ultimate media memory gameshow to debut at The Future of Brands
07 Apr 2022
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Omar Oakes
Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.
06 Apr 2022
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Ella Sagar
Charlie Yeates will move to Bauer Media as director of investment after more than 16 years at MediaCom.
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