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Results categorised as Media Business
17 Jun 2022
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Harry Evans
The Royal Family is a brand with mass exposure that is managed with careful restraint. Media planners should take note.
16 Jun 2022
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Lauren Ogúndèkó
Agencies will find it hard to stay relevant if they don’t speed up their own understanding and adoption of digital technology.
16 Jun 2022
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Omar Oakes
The companies have entered an exclusive two-year partnership.
08 Jun 2022
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Sabrina Clarke
In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.
01 Jun 2022
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Omar Oakes
Interview: 'We are whatever we choose to be', Tim Bleakley at a pivotal moment for an out-of-home sector in recovery.
31 May 2022
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Maddy Sim
Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.
30 May 2022
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Danny Donovan
Being in the most-trusted channels seems to have little impact on where advertisers spend their money.
30 May 2022
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Omar Oakes
Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
27 May 2022
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Gary Revill
With the targeting capabilities available now, a less blunt media strategy can be more effective.
26 May 2022
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The Media Leader Staff
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
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