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Results categorised as Media Business
22 Aug 2022
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The Media Leader Staff
The BBC journalist and newsreader Clive Myrie will give the Steve Hewlett Memorial Lecture 2022.
22 Aug 2022
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David Price
Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.
19 Aug 2022
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The Media Leader Staff
In brief: Google Pixel and KFC Delivery will sponsor ITV's FIFA World Cup Qatar 2022 coverage.
18 Aug 2022
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Ella Sagar
In brief: Dentsu agency, Carat, has become Vodafone's "exclusive media provider" in 15 markets.
18 Aug 2022
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Matt Hill
Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox's research and planning director.
18 Aug 2022
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Enyi Nwosu
Christians don't just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM's strategy chief.
18 Aug 2022
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Lydia Saxby
Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
17 Aug 2022
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The Media Leader Staff
In brief: Publicis Groupe, Wavemaker and Vayner Media have each won shares of the Mondelez media account worth $1.6bn following a global review.
17 Aug 2022
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Lydia Martin
The Lionesses' win last month signals an opportunity for brands to tap into an evolving cultural conversation.
17 Aug 2022
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Ella Sagar
Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom's new report on the state of media says.
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