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Results categorised as Media Business
06 Jul 2015
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The Media Leader Staff
The surprise deal, which will cost the BBC £750m by 2020, will be phased in from 2018/19 with the BBC taking on the full costs from 2020/21.
26 Jun 2015
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Adam Fulford
Media agencies love complexity, writes Mindshare's Adam Fulford - is this why so many lost out to creative agencies at this year's Cannes Lions?
22 Jun 2015
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The Media Leader Staff
Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL's Advertising.com.
22 Jun 2015
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The Media Leader Staff
The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia's global CEO.
19 Jun 2015
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David Pidgeon
After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.
17 Jun 2015
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Raymond Snoddy
As the Daily Mail publishes a hugely misleading attack, Raymond Snoddy argues that the public mood is being manipulated to make it hostile to the BBC in advance of vital talks with Government.
17 Jun 2015
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David Pidgeon
Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
11 Jun 2015
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Brian Jacobs
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that's wrong with everything digital, one question has underpinned much of the discussion: Who's in charge?
11 Jun 2015
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The Media Leader Staff
The 84-year-old is expected to remain chairman of the company as his son James is named as successor.
09 Jun 2015
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Raymond Snoddy
As talk surfaces of selling off the not-for-profit broadcaster, it would be wise for the channel to go on a war footing to protect its status against any possibility of political vandalism.
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