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Results categorised as Media Business
10 Feb 2017
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David Pidgeon
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
09 Feb 2017
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David Pidgeon
Mercedes-Benz, Waitrose and Marie Curie were all found to appear on hate-filled sites and alongside YouTube videos created by supporters of terrorist groups such as Islamic State.
08 Feb 2017
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Raymond Snoddy
A culture of rebuttal coming up from the crowd - which is then magnified by the mainstream media - is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.
06 Feb 2017
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James Glendennan
Is a joint sales operation for the newspaper market ever going to materialise? Media analyst James Glendennan investigates.
06 Feb 2017
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The Media Leader Staff
Procter & Gamble's chief brand officer, Marc Pritchard, has a Walter White moment...
03 Feb 2017
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Ellen Hammett
When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.
03 Feb 2017
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The Media Leader Staff
Snap is expected to raise up to $3 billion in an initial public offering on the New York Stock Exchange within the next few weeks, with analysts valuing the company between $20 and $25 billion.
02 Feb 2017
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David Pidgeon
Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.
01 Feb 2017
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Raymond Snoddy
The row between Sky and Discovery is unlikely to be the last content negotiation where teeth are bared and insults fly, writes Raymond Snoddy.
31 Jan 2017
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Ellen Hammett
UK adspend growth of 3.2% is forecast for 2017, according to the latest AA/Warc Expenditure Report, which today published spend data for the first full quarter after the vote to leave the EU.
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