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Results categorised as Media Business
17 Mar 2017
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Ellen Hammett
Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.
16 Mar 2017
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The Media Leader Staff
Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms.
16 Mar 2017
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The Media Leader Staff
Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange - bringing programmatic TV to the UK for the first time.
15 Mar 2017
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Raymond Snoddy
It would be in everyone’s interests if 2017 turns out to be the year when the multi-billion pound social networks genuinely tackle everything from hate news, fake news and dodgy digital advertising, writes Raymond Snoddy.
15 Mar 2017
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David Pidgeon
The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.
14 Mar 2017
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Ellen Hammett
Making sense of the enormous - and growing - puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by 'taking a step back', but flying high above it.
13 Mar 2017
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The Media Leader Staff
Speaking at the Future of Media Research conference, comScore's Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising - and can research quantify it?
10 Mar 2017
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The Media Leader Staff
The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.
08 Mar 2017
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David Pidgeon
Forget fake news, it's fake ads the media industry might want to start worrying about - and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian's Hamish Nicklin.
08 Mar 2017
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Raymond Snoddy
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
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