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Results categorised as Media Business
07 Aug 2018
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Brian Fitzpatrick
Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
07 Aug 2018
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David Pidgeon
Rose will now be responsible for leading the indy's recently unified data and insight team, with a mission to embed data and analytics within the work of strategy, planning and activation.
06 Aug 2018
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Dominic Mills
The advertising industry is going to need to upgrade its weaponry if it thinks it's going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade...
06 Aug 2018
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David Pidgeon
Following DMG Media's unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.
06 Aug 2018
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John Reynolds
In this week's Media and Marketing Podcast, host John Reynolds sits down with Dennis Publishing CEO James Tye following last week's news that the company will be sold to private equit company Exponent.
06 Aug 2018
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David Pidgeon
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
03 Aug 2018
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Michaela Jefferson
As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.
03 Aug 2018
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The Media Leader Staff
Creative agency Wieden+Kennedy London has appointed Ben Armistead as its new chief strategy officer.
01 Aug 2018
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Raymond Snoddy
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
01 Aug 2018
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Michaela Jefferson
The "Creative Agency of the Future" global roster now includes Wunderman, H+K Strategies, Geometry Global and Mirum.
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