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Results categorised as Media Business
14 Aug 2018
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Nick Manning
Customer experience can reinforce brand promises, writes Nick Manning - and here is an outstanding case study to prove it.
14 Aug 2018
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Bob Wootton
It’s a pity there are still so many border disputes within our industry at a time of such change and challenge, writes Bob Wootton. Plus: the men-children running Silicon Valley and adland's generational change...
13 Aug 2018
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Dominic Mills
The difficulty of disentangling duplication in adland's revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
10 Aug 2018
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David Pidgeon
Remaining upbeat, chief executive Robert Thomson said the last year was one of "operational and transformational success" in which News Corp focused on more global, digital and subscription-based revenue flows.
09 Aug 2018
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The Media Leader Staff
Dubreuil has been selected for the newly created position of managing director, ad and audience, EMEA.
09 Aug 2018
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The Media Leader Staff
The fifth annual awards, hosted by Mediatel, celebrate the very best in media research. To further recognise research accomplishments on a global scale, 2019 will see the addition of an international category.
09 Aug 2018
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The Media Leader Staff
WPP's digital agency Wunderman has this week acquired Gorilla Group, a US-based 'commerce experience' agency. The deal sees Gorilla become part of Wunderman's growing commerce offering, Wunderman Commerce.
08 Aug 2018
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David Pidgeon
Concluding its global media review, Mars has decided to consolidate its media planning and buying entirely within WPP's investment wing, GroupM.
07 Aug 2018
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The Media Leader Staff
Exterion Media has announced the appointment of Steve Hawker as its new UK Marketing Director.
07 Aug 2018
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Tracey Follows
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows - they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
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