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Results categorised as Media Business
30 Oct 2018
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Michaela Jefferson
The Specialist Works has made two senior appointments: Katie Lobina as trading director and James Olney as head of data and analytics.
29 Oct 2018
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The Media Leader Staff
The tax will come into effect in April 2020 and is expected to raise over £400m a year, with the tech giants being taxed 2% on the money they make from UK users.
29 Oct 2018
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Dominic Mills
The ease of hiring low-cost freelancers is fuelling the rise of in-housing - but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
25 Oct 2018
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The Media Leader Staff
The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of "marketing engineers" due to its focus on data and AI.
25 Oct 2018
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Michaela Jefferson
WPP has said it is reviewing its options for its research, data and insight division, Kantar, including selling part of the business to a strategic or financial partner.
24 Oct 2018
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Raymond Snoddy
As Sir Nick Clegg surprises everyone and joins Facebook, can the tech giant really lobby its way out of the hole it has dug itself into?
23 Oct 2018
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Bob Wootton
The first media agency to utilise blockchain 'smart contract' technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
23 Oct 2018
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Dominic Tillson
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media's Dominic Tillson.
23 Oct 2018
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The Media Leader Staff
We're "one giant step closer" to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
19 Oct 2018
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The Media Leader Staff
She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.
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