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Results categorised as Media Business
28 Jan 2019
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Michaela Jefferson
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
25 Jan 2019
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Michaela Jefferson
Out-of-home (OOH) specialist agency Talon has appointed Barry Cupples as global chief executive to drive expansion into international markets.
24 Jan 2019
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Michaela Jefferson
Dynamic TV leverages first-party data from Channel 4's 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
24 Jan 2019
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Jan Gooding
Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.
23 Jan 2019
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Raymond Snoddy
Not so long ago analysts were predicting the death of radio. Oh, how they are now eating their words, writes Raymond Snoddy.
23 Jan 2019
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David Pidgeon
Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.
23 Jan 2019
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Bob Wootton
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an 'old fashioned' media plan - if only to settle an industry-wide argument. Plus: understanding trading disputes.
23 Jan 2019
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Michaela Jefferson
Publicis Groupe's data and technology division, Publicis Spine, has appointed Ian Thomas as its chief data officer, responsible for the wing's overarching data and analytics strategy.
22 Jan 2019
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Michaela Jefferson
Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio - the third new station to be launched by the commercial radio broadcaster in under 12 months.
22 Jan 2019
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Michaela Jefferson
Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
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