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Results categorised as Media Business
04 Feb 2019
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Dominic Mills
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
04 Feb 2019
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Michaela Jefferson
He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
04 Feb 2019
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David Pidgeon
RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
01 Feb 2019
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The Media Leader Staff
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
01 Feb 2019
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Michael Karg
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity's Michael Karg.
31 Jan 2019
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David Pidgeon
For all its apparent faults, you can't say Facebook isn't resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.
31 Jan 2019
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Michaela Jefferson
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
30 Jan 2019
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Josko Grljevic
The out-of-home industry faces two significant barriers to growth, writes Talon's Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.
29 Jan 2019
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Michaela Jefferson
FMCG giant Unilever is calling upon brands, platforms and publishers to join it in developing a holistic measurement system across multiple media channels.
28 Jan 2019
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John Reynolds
In this week's podcast, John Reynolds sits down with founder of Uncommon, Nils Leonard and Ali Hanan, founder of Creative Equals. Plus: Alex DeGroote on 2019's media stories and Zenith's Danielle Baker on the next cultural trends.
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