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Results categorised as Media Business
20 Sep 2019
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The Media Leader Staff
Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.
20 Sep 2019
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The Media Leader Staff
On Wednesday we hosted our inaugural Media Leaders Lunch - 180 senior professionals from all wings of the sector gathered at the Science Museum's new Illuminate centre to network, feast and listen to some lively debates.
19 Sep 2019
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Michaela Jefferson
Creative agency Nice and Serious has built a tool which it hopes will bring the best interests of humanity to the forefront of agency decision making.
19 Sep 2019
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Michaela Jefferson
Keith Weed, the former marketing boss of FMCG giant Unilever, has been appointed to the board of WPP as a non-executive director.
18 Sep 2019
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Sophie Harding
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
17 Sep 2019
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Michaela Jefferson
Out-of-home media owner Ocean Outdoor has further expanded its European presence with the acquisition of Stockholm-based Visual Art Media, an indy digital-out-of-home (DOOH) media and tech group.
17 Sep 2019
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Bob Wootton
Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish - but it's not entirely their fault, writes Bob Wootton.
17 Sep 2019
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Michaela Jefferson
For the first time, the certificates share information on the policies and procedures that Facebook has in place to deal with brand safety against user generated content.
17 Sep 2019
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Nick Manning
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.
16 Sep 2019
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Dominic Mills
The more data marketers have the less confident they are, learns Dominic Mills. Plus: a controversial ad from Hong Kong, and the actors who bite the hand that feeds.
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