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Results categorised as Media Business
31 Jan 2020
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David Pidgeon
The Ad Association's work to rebuild trust is right and sensible, but one can't help but feel that the target audience is missing.
31 Jan 2020
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Michaela Jefferson
ITV has hired Sanjeevan Bala as its new group chief data & AI officer, starting May this year.
30 Jan 2020
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David Pidgeon
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast.
29 Jan 2020
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Michaela Jefferson
Guardian Media Group has vowed to no longer accept advertising from fossil fuel companies across its titles in either digital or print.
29 Jan 2020
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Raymond Snoddy
In the years leading to Brexit national newspapers often indulged in political fantasy, writes Ray Snoddy. How will they behave once we finally do leave the EU?
29 Jan 2020
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Nick Ashley
Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco's Nick Ashley.
28 Jan 2020
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The Media Leader Staff
Channel 4 has appointed Sophie Lloyd to the newly created role of branded entertainment & creative leader, poaching her from creative agency Mother.
27 Jan 2020
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The Media Leader Staff
Independent out-of-home (OOH) agency Talon has named Imran Elahi as its first head of digital, charged with driving digital OOH innovation.
27 Jan 2020
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Paul-Georges Picot
Personalisation, control and content are the big drivers of marketing M&A, writes Results International's Paul Georges-Picot.
24 Jan 2020
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Matt Hill
Thinkbox's Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
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