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Results categorised as Media Business
24 Feb 2020
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Stephen Broderick
Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
24 Feb 2020
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Nicola Kemp
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.
24 Feb 2020
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Michaela Jefferson
Newsbrand publisher Reach has posted a profit before tax of £150.6m for 2019 - a 6.1% rise on the previous year.
24 Feb 2020
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Dominic Mills
What has always been Coke’s brand positioning has now morphed into today’s must-have 'brand purpose' - and the business has fallen victim to the fad.
21 Feb 2020
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The Media Leader Staff
Media trading company Astus UK has promoted Matthew Herbert to commercial director.
21 Feb 2020
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Stephen Arnell
The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?
20 Feb 2020
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Michaela Jefferson
Out-of-home company Ocean Outdoor is restructuring its UK-based sales team as it relocates into a new London HQ.
19 Feb 2020
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The Media Leader Staff
Thinkbox, MediaCom, Reach Solutions and Wavemaker were among the winners of the sixth annual awards from Mediatel.
19 Feb 2020
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Jan Gooding
Amid growing concerns over the spread of coronavirus, Jan Gooding considers the balancing act between ensuring the safety of staff and protecting business needs.
17 Feb 2020
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Dominic Mills
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV's recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
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