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Results categorised as Media Business
06 Nov 2020
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Michaela Jefferson
Why has Medialab adopted a partnership-led approach to client relationships, and how has the agency made its promise to "put its people first" a reality?
04 Nov 2020
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Raymond Snoddy
With the U.S election result hanging in the balance, Ray Snoddy assesses the media divide between facts and falsehoods
04 Nov 2020
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Michaela Jefferson
ISBA's Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)'s proposed technical framework for cross media measurement.
03 Nov 2020
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Mike Fletcher
Wavemaker has promoted Emma Slater and Christiaan Lette to UK leadership roles within the media planning and buying agency.
03 Nov 2020
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Michaela Jefferson
Guardian Media Group (GMG) has hired former ITV Hub boss Paul Kanareck to lead its global reader revenues strategy.
29 Oct 2020
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The Media Leader Staff
The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings
29 Oct 2020
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Christianne Wahl
All Christianne Wahl from VidMob wants for Christmas this year is for creative and media to unite in time for the festivities
26 Oct 2020
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Dominic Mills
What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.
23 Oct 2020
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Sam Tidmarsh
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
22 Oct 2020
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The Media Leader Staff
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
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