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Results categorised as Media Business
23 Sep 2021
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Philippe Dominois
Performance-related pay for media agencies is becoming more popular. But it's not suitable for every advertiser, warns the CEO of Abintus
23 Sep 2021
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Martin Woolley
Is it possible be as critical with colleagues who are friends as you would be with a stranger?
22 Sep 2021
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The Media Leader Staff
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
16 Sep 2021
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Ella Sagar
The UK's first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.
16 Sep 2021
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Omar Oakes
Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media
09 Sep 2021
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Martin Woolley
How does it happen that an agency's staff saw culture so differently to the directors?
02 Sep 2021
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Simon Akers
As D2C brands turn to TV, and tech giants hire agency talent - how should advertisers now engage with agencies?
31 Aug 2021
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The Media Leader Staff
Interview: the industry needs to reinvent planning as creative and media come together, You & Mr Jones Media founder Nick Emery argues
24 Aug 2021
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Omar Oakes
Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.
20 Aug 2021
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Omar Oakes
ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?
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