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Results categorised as Media Business
30 Jul 2014
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Bob Wootton
There's no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA's Bob Wootton.
29 Jul 2014
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Marco Bertozzi
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi - advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
28 Jul 2014
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David Pidgeon
Figures from the Jobs Index confirm that the level of marketing vacancies expanded both year-on-year and between the first two quarters of 2014.
25 Jul 2014
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The Media Leader Staff
BSkyB is to pay £4.9 billion to take over Rupert Murdoch's Sky Deutschland and Sky Italia, creating a European media powerhouse
24 Jul 2014
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Jason Mander
As Facebook records second quarter revenues of $2.91bn - with its once-floundering mobile business now accounting for 62% of advertising revenues - Jason Mander, head of trends atGlobalWebIndex, analyses the results.
23 Jul 2014
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Raymond Snoddy
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.
22 Jul 2014
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Lucy Sinclair
With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher's CMO, Lucy Sinclair, shares what they have learned.
18 Jul 2014
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Marco Ricci
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
18 Jul 2014
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Simon Redican
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS's newly appointed CEO, Simon Redican, tells us what the future needs to look like.
17 Jul 2014
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David Pidgeon
An industry expert has suggested the new channel will allow Sky to "quarantine" the Champions League games from the Premier League and other sports rights so its disappearance is "less obvious" when the rights end next May.
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