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Results categorised as Media Business
27 Apr 2026
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Ian Whittaker
Re-ratings only occur when a threshold of confidence is crossed, and certain markers are hit. Netflix is a perfect example, writes analyst Ian Whittaker.
The attention illusion: Why media's obsession with 'attention metrics' risks missing the wider point
23 Apr 2026
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Caroline Manning
Brand building, loyalty, and advocacy are built on emotional connections, not just fleeting visual contact. We risk becoming so fixated on the 'how long' that we forget the 'how deeply' and 'how effectively', writes Caroline Manning.
21 Apr 2026
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Nick Manning
Non-transparent policies dressed up as ‘outcomes’ delivery and measurement, wrapped up in bundled packages that only the agencies themselves understand and control, will not provide what advertisers need, writes Nick Manning.
13 Apr 2026
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Chetan Murthy
When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.
10 Apr 2026
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Mike Follett
Following the launch of dentsu's Brand Reset project, Lumen's Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning.
08 Apr 2026
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Anthony Abou-Zeid
The boardroom battle is not about whether marketing creates value. It's about whether or not you can prove it alongside every other investment competing for capital, writes The Kite Factory's managing partner.
02 Apr 2026
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Jamie Hewitt
The chair of the Alliance of Media Independents’ Effectiveness and Planning group unpacks the themes and talking points from the association's debut event.
31 Mar 2026
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Paul Evans
Clients need a partner that acts with agency on their behalf. So why are the Holdcos abandoning the word, leaving it to be redefined by AI in the most powerful way possible?
23 Mar 2026
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Ian Whittaker
Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each
23 Mar 2026
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Omar Oakes
Publicis and The Trade Desk seem to be arguing about hidden fees. It is actually a battle over who controls programmatic spend.
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