SEARCH
Results categorised as News
21 Jun 2013
|
Ellen Hammett
Latest ZenithOptimedia report says growth is being driven by 'digital innovations' - such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices - as online video and social media continue to grow at approximately 30% year on year.
21 Jun 2013
|
Niall Johnson
Prime time scripted drama was in short supply last night as the TV schedule was awash with cheap 'documentary' shows, with viewers drowning in a sea of observational reality programming.
21 Jun 2013
|
Ellen Hammett
The campaign supports the corporation's on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.
20 Jun 2013
|
David Pidgeon
"iPlayer, 4OD, ITV Player - they're all dying out. They've had their day in the sun," said Decipher's Nigel Walley at this year's Connected Consumer conference on Wednesday - and it's the STB that is going to put the nail in the coffin...
20 Jun 2013
|
Ellen Hammett
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
20 Jun 2013
|
David Pidgeon
The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.
20 Jun 2013
|
David Pidgeon
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night - with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
20 Jun 2013
|
Niall Johnson
For countless viewers, last night's instalment of Coronation Street (ITV, 7:30pm) was a piece of fan fiction come true.
19 Jun 2013
|
Jim Marshall
In the run-up to the sporting season, the battle between BT and BSkyB continues - and with BSkyB refusing to air its rival's multi-million pound ads, it's clear that they're taking the threat seriously, says Aegis' Jim Marshall. But what exactly is it that BT is threatening? It certainly isn't BSkyB's football coverage...
19 Jun 2013
|
Ellen Hammett
Netflix has signed its biggest deal to date for exclusive content with DreamWorks Animation, giving subscribers exclusive access to 300 hours of original television from 2014.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer