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Results categorised as News
30 Apr 2013
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Ellen Hammett
At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
30 Apr 2013
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Ellen Hammett
In 2012, 19 billion chat app messages were sent each day compared with 17.6 billion SMS messages - singnaling a turning point for many mobile operators who generate huge revenues from text messaging.
30 Apr 2013
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Ellen Hammett
The world's first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.
30 Apr 2013
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Niall Johnson
Monday evening saw ITV venture into scary new territory as two fresh prime time sitcoms were released from the traps onto an unsuspecting audience.
30 Apr 2013
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Ellen Hammett
The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
29 Apr 2013
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Ellen Hammett
Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets - losing 2 million UK users in the last 6 months.
29 Apr 2013
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Ellen Hammett
Director of TV for BT Retail reveals the company's plans for the coming year, including the delivery of fibre broadband for linear TV and why YouView is their sure-fire 'strategic platform' for the future.
29 Apr 2013
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Dominic Mills
This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of 'social talent', where non-celebs are reaching serious online stardom - and presenting brands with a whole new level of audience engagement.
29 Apr 2013
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Niall Johnson
Saturday night brought about the kind of showdown that keeps schedulers up at night, as ITV and the BBC's big guns of helium-light entertainment went head to head.
26 Apr 2013
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Ellen Hammett
Thursday played host to MediaTel's very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
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