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Results categorised as News
10 Jun 2013
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Ellen Hammett
BSkyB is set to issue broadband price cuts in response to BT's recent sports offering - with a statement from BSkyB likely to be issued early this week.
10 Jun 2013
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Ellen Hammett
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
07 Jun 2013
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Simon Stanforth
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video - which is at a significantly higher level than with linear TV, VOD and recorded television.
07 Jun 2013
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Ellen Hammett
Music analysis and internet radio company Pandora has announced the launch of a HTML5-based television service for Xbox 360 and PS3, expected to roll out across TVs and set-top boxes in the near future.
07 Jun 2013
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Ellen Hammett
It has been speculated that 'iRadio' will feature audio and banner ads sold through Apple's iAd mobile network - operating much like an online radio station - putting it in direct competition with existing services such as Spotify and Pandora.
06 Jun 2013
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Ellen Hammett
A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent - with American Airlines achieving an increase in brand favourability of 254% in a new campaign.
06 Jun 2013
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David Pidgeon
As part of the deal WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of initiatives to deliver "more effective campaigns, enhanced targeting and more real-time insight to clients."
06 Jun 2013
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Ellen Hammett
Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands, according to a new survey.
06 Jun 2013
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Niall Johnson
Last night saw the latest series of overblown Lord Sugar PR piece, The Apprentice (BBC One, 9pm), showing no signs of slowing down.
06 Jun 2013
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Ellen Hammett
The BBC has ranked been ranked more popular than all other media and entertainment brands amongst 16-34 year olds, according to a new report from wOOt! Media.
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