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Results categorised as News
12 Aug 2013
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Jeff Siegel
Rovi's Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
12 Aug 2013
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Ellen Hammett
Connected TV users are more than twice as likely as their counterparts to 'cut the cord' in the next six months, which is expected to grow in the next few years.
12 Aug 2013
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Niall Johnson
The penultimate episode of the theatrical retelling of history, The White Queen (BBC One, 9pm) brought in 3.2 million viewers who tuned in for some political wrangling and rumpy pumpy by candlelight.
09 Aug 2013
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Ellen Hammett
New research released by Experian has identified four distinct types of consumer who are 'always on' and more digitally connected than ever before, offering brands deeper insight into what is described as a 'global phenomenon.'
09 Aug 2013
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David Pidgeon
ABC to check that companies that use browsing history to target customers with specific ads are conducting themselves in a proper manner.
09 Aug 2013
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Ellen Hammett
WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.
08 Aug 2013
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Ellen Hammett
Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.
08 Aug 2013
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Ellen Hammett
Launching at the end of the month, Vodafone's 4G aims to cover 98% of the UK population by 2015.
08 Aug 2013
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Ellen Hammett
According to Ofcom's latest overview of UK broadband speeds, average speeds increased by 22% in the six months to May - a 64% year on year increase.
08 Aug 2013
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Niall Johnson
ITV dominated Wednesday's soapy proceedings and the day's viewing in general. Emmerdale at 7pm on ITV saw unhinged factory worker Laurel step up her crusade of vigilance.
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