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Results categorised as News
30 Jan 2014
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Niall Johnson
Last night mercifully saw Channel 5's carnival of desperation and shamelessness finally wrap up, five days over schedule and with a newly crowned winner.
29 Jan 2014
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David Pidgeon
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase 'likes' or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
29 Jan 2014
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Ellen Hammett
Available on Sky's platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV's biggest partnership with a platform operator.
29 Jan 2014
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David Pidgeon
We're obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents - but new technology and data is destined to change everything.
29 Jan 2014
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Ellen Hammett
The study reveals that consumers no longer turn to magazine brands solely when they are looking to relax.
29 Jan 2014
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Niall Johnson
Tuesday night saw Emmerdale (ITV, 7pm) restart its campaign for ratings glory, after ending 2013's race as the nation's third favourite soap, despite having a stellar year.
28 Jan 2014
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Ellen Hammett
On Data Privacy Day, new reports from GlobalWebIndex and Ipsos Mori highlight increasing concerns over consumer privacy and how data is used.
28 Jan 2014
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Ellen Hammett
Research from Futuresource Consulting reveals that of the 225 million TVs shipped worldwide in 2013, 44% offered smart features and this figure is expected to rise to over 80% in the next three years.
28 Jan 2014
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Ellen Hammett
The South Korean firm accounted for 31.3% of all smartphone sales in 2013 - almost more than double the share that Apple took.
28 Jan 2014
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David Pidgeon
Specific Media's new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific's Gavin Johnson tells Newsline why the project means big things for advertisers.
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