SEARCH
Results categorised as News
12 Feb 2014
|
Ellen Hammett
Expected to appeal to a younger, female audience, ITVBe will become the exclusive home of ITV's The Only Way is Essex, as well as featuring acquired content, including US Real Housewives.
12 Feb 2014
|
Raymond Snoddy
Let's assume for a moment, writes Raymond Snoddy, that Lord Grade's plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences...
12 Feb 2014
|
Ellen Hammett
A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
12 Feb 2014
|
Ellen Hammett
The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.
11 Feb 2014
|
Ellen Hammett
The Connected 100 global survey has been conducted in order to examine the changing trends in the connected entertainment ecosystem and better develop strategies to profit from internet TV.
11 Feb 2014
|
David Pidgeon
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn - with complacency - from both advertisers and media agencies - compounding the situation.
11 Feb 2014
|
Ellen Hammett
The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
10 Feb 2014
|
Ellen Hammett
Between January 2013 and January 2014, the regional publisher saw its online audience jump from 9.16 million to 16.95 million.
10 Feb 2014
|
David Pidgeon
Hamish White, the man in charge of developing the Sun's 'Goals' video app - which helped pave the way to placing the newsbrand's content behind a paywall - has said that storytelling has been vital to its success.
10 Feb 2014
|
Ellen Hammett
The BBC, Channel 4 and ITV have teamed together to establish a new service to make their catch-up TV services available as standard on smart TVs.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer