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Results categorised as News
17 Mar 2014
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David Pidgeon
Millward Brown's AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
17 Mar 2014
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Ellen Hammett
The average US Millennial spent 18 hours a day interacting with various media, with browsing the internet and social networking the top two activities.
17 Mar 2014
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Ellen Hammett
Premium Video Ads are designed to reach a large audience with "high-quality sight, sound and motion," and are purchased in a similar way to how advertisers buy and measure ads on TV.
17 Mar 2014
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Simon Wright
Saturday saw rugby fans bid farewell to a sporting legend as Brian O'Driscoll played his final international rugby match, securing a peak audience of 6.2 million.
14 Mar 2014
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Ellen Hammett
Forever Sports will be available to buy for £2 from Tuesday, and is to become the biggest new paid-for men's magazine launch since 2004.
14 Mar 2014
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David Pidgeon
In our new multi-screen world, TV remains unseated from its advertising throne - in part because brand marketers are struggling to find the right strategies to reach the new "connected consumer", industry heard on Wednesday.
14 Mar 2014
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Ellen Hammett
A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.
14 Mar 2014
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Niall Johnson
Thursday brought a suspiciously quiet night for UK television audiences, with the biggest show of the day being watched by less than 6 million people.
13 Mar 2014
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David Pidgeon
Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.
13 Mar 2014
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David Pidgeon
"The Connies", back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk - taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.
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