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Results categorised as News
10 Sep 2014
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Ellen Hammett
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
10 Sep 2014
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David Pidgeon
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a "holistic way", across all screens including TV and video platforms - but broad adoption "is out of sight".
10 Sep 2014
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Ellen Hammett
The number of households watching online TV and video (over fixed broadband networks and across 51 countries) will reach 706.5 million in 2020, up from 197 million in 2010, according to a new report from Digital TV Research.
10 Sep 2014
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Ellen Hammett
Less than one in ten people say they are likely to buy a wearable device over the next 12 months, according to a report by law firm Osborne Clarke and UK app developer Mubaloo.
10 Sep 2014
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Ellen Hammett
Viacom has today become the first US company to control a British public service broadcaster after closing a £450 million deal to buy Channel 5.
10 Sep 2014
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Niall Johnson
Tuesday night's prime time entertainment brought one final terrifying labour-related shriek as the brooding ladies of In the Club (BBC One, 9pm) had to wrap up their dramatic and disastrous personal lives.
09 Sep 2014
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Ellen Hammett
Channel 4 has told Ofcom that if the regulator goes ahead with proposals for changes to the licence obligations for London Live, it would "fundamentally alter" the nature of the service ESTV are providing.
09 Sep 2014
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Ellen Hammett
Twitter announces that it is to begin testing a new way for users to make purchases via their mobile phones with a 'buy' button embedded into certain tweets.
09 Sep 2014
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David Pidgeon
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices - including both iPad and Android.
09 Sep 2014
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Giles Longhurst
Marketing measurement - and consequently insight - has failed to keep pace with technology, but we're close to closing this potentially dangerous mobile blind spot, says Experian's Giles Longhurst.
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