SEARCH
Results categorised as News
29 Oct 2014
|
Suzy Young
After the publication of the latest UK adspend forecasts this week, Suzy Young, data and journals director, Warc, examines the health of regional newsbrands.
29 Oct 2014
|
Frances Sheardown
The MRG committee has taken the tearing down of the Berlin Wall as inspiration for the theme of its conference this year - so what can we expect?
29 Oct 2014
|
Ellen Hammett
Specific Media and Nielsen have launched a new ‘targeting solution’ that enables advertisers to isolate audiences based on their FMCG shopping preferences across all connected devices.
29 Oct 2014
|
Niall Johnson
Tuesday evening saw James Nesbitt's anguished face return to TV screens with the début of BBC One's challenging new drama The Missing (9pm), cementing a solid evening for the broadcaster.
28 Oct 2014
|
Ellen Hammett
Available on Freetime for £3.99 a month, 'Hopster' will offer "popular shows in a fun, safe and visually engaging environment."
28 Oct 2014
|
David Pidgeon
adam&eveDDB takes the prize for the Foster's "Good Call" campaign which helped the struggling Heineken-owned brand return to market leadership - generating £32 of revenue per £1 spent on advertising.
28 Oct 2014
|
Ellen Hammett
Data released today by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014, with growth of 8.5% year on year (YoY) reaching £4,515 billion.
28 Oct 2014
|
Niall Johnson
Monday evening brought a deluge of soapy froth and gritty thrillers to the nation's TV screens, with the prime time festivities kicking off with a (relatively) quiet trip to the peaceful Yorkshire village of Emmerdale at 7pm.
27 Oct 2014
|
Ellen Hammett
Amazon's entry into the dongle market will see it offer content from services including Netflix, Prime Instant Video, Hulu, Spotify and Pandora for $39.
27 Oct 2014
|
Ellen Hammett
Adobe and Nielsen have announced a new partnership that is expected to deliver the industry's first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer