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Results categorised as News
22 Sep 2014
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The Media Leader Staff
Wayne Blodwell joins the agency from Group M's buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
19 Sep 2014
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Zac Pinkham
Will iPhone 6 see Apple regain ground on Android for serving mobile ad impressions? Millennial Media's Zac Pinkham investigates.
19 Sep 2014
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Ellen Hammett
BT Sport has launched a new service to provide viewers with additional content alongside programming already offered on BT Sport 1, 2 and ESPN.
19 Sep 2014
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David Pidgeon
Yahoo's Piers North and Jenny Thomson will join the publisher's commercial division, reporting to chief revenue officer James Wildman.
19 Sep 2014
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Niall Johnson
After reducing Mary Berry to a crumbling mess and forcing Brian Blessed to pull anguished expressions that even he struggled with, last night saw Who Do You Think You Are? (BBC One, 9pm) approach Inspector George Gently.
18 Sep 2014
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Ellen Hammett
News UK has today announced a new native advertising division, which has been created to help brands reach the publisher's audiences through commercial partnerships.
18 Sep 2014
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Niall Johnson
For a second consecutive week Wednesday night saw Manchester's hardest lady cops Scott & Bailey (ITV) face off against the unmitigating and brutal force of sentimental BBC One family drama Our Zoo in a tight race for the 9pm slot.
18 Sep 2014
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The Media Leader Staff
In what appears to be a growing trend in the US TV ratings industry, CBS and NBC have announced they will be joining Fox in delivering live seven-day projections alongside their oversights data.
18 Sep 2014
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The Media Leader Staff
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
18 Sep 2014
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Ellen Hammett
Advertisers should stop focusing so much on age when targeting 'digital natives', and instead take into consideration factors such as economic clout and cultural characteristics, according to Kantar Media.
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