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Results categorised as News
15 Oct 2014
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Raymond Snoddy
The latest local TV channel to launch today - Made in Cardiff - has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?
14 Oct 2014
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David Pidgeon
The new Pinpoint platform enables advertisers to send "intelligently targeted" push messages to a network of opted-in smartphone users, aggregated across the group's national and regional app titles.
14 Oct 2014
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David Pidgeon
Google's DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands' safety online through ad misplacement.
14 Oct 2014
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Niall Johnson
Monday night's 9pm time slot offered up a night of back-to-back televisual sleuthing, with an ailing old favourite fighting for attention in a schedule littered with fresh twists on the police procedural.
13 Oct 2014
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David Pidgeon
As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.
13 Oct 2014
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David Pidgeon
As part of an ongoing strategy to drive innovation via partnerships with tech start-ups, Sky has today announced a $500,000 investment in Pluto.TV.
13 Oct 2014
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David Pidgeon
The news has triggered a strategic review to scope OMC's future, to be led by Mark Craze, formerly Group CEO of Havas Media.
13 Oct 2014
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Ellen Hammett
Citing a test case with Ikea, Facebook's managing director, UK and Ireland, has urged agencies and brands to understand the "different degrees of personalisation".
13 Oct 2014
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David Pidgeon
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
13 Oct 2014
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Niall Johnson
The weekend kicked off by heralding the return of an old schedule favourite as Inspector Morse's former minion made an unexpected comeback for a brand new series of Lewis (ITV, 9pm).
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