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Results categorised as News
04 Nov 2014
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David Pidgeon
Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation's head of news, to try and map out a "collaborative" approach that will see a "two-way flow of traffic" that benefits both parties.
04 Nov 2014
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Ellen Hammett
With two billion pieces of user generated content created every day, can brands turn this to their advantage and save on time and costs in the process?
04 Nov 2014
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Niall Johnson
Last night saw ITV kick off a fresh week of telly by allowing Grantchester's 'hip' crime-solving vicar Sidney a chance to let his hair down and put aside his killer-hunting instincts for just one night.
04 Nov 2014
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Ellen Hammett
Decipher's Nigel Walley has argued that the PVR will reign supreme and that VOD is a niche, rather than an industry-killing proposition.
04 Nov 2014
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David Pidgeon
Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
03 Nov 2014
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Ellen Hammett
While residential broadband penetration is expected to soon top 100 million US households, traditional pay TV services have peaked and are in decline, according to new research from The Diffusion Group.
03 Nov 2014
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Brian Taylor
When it comes to content, quality over quantity is still the golden rule, writes Jaywing's Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation...
31 Oct 2014
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Suzy Young
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
31 Oct 2014
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Ellen Hammett
Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
31 Oct 2014
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Ellen Hammett
AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world's first integrated programmatic private marketplace for TV.
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