SEARCH
Results categorised as News
06 Nov 2014
|
The Media Leader Staff
Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
06 Nov 2014
|
Ellen Hammett
Research released today by the Internet Advertising Bureau UK (IAB) shows the increasing role that mobile and tablets play with traditional media - with 81% now visiting the internet via an app or browser daily.
06 Nov 2014
|
Niall Johnson
Last night brought the latest instalment from Alan Sugar's uncomfortable comedy show The Apprentice (9pm), with the fifth episode continuing to expose all the remaining contestants for the clueless oxygen thieves that they are.
06 Nov 2014
|
The Media Leader Staff
"Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators," said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.
05 Nov 2014
|
David Pidgeon
In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.
05 Nov 2014
|
Niall Johnson
Tuesday night saw the return of BBC One's grim and challenging missing child drama The Missing (9pm), as James Nesbitt's bereaved father continued the search for his misplaced five-year-old son across two separate time lines.
05 Nov 2014
|
Gareth Deere
Everyone knows there is a perfect fit of mobile and OOH working together - the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
05 Nov 2014
|
Frances Sheardown
The Media Research Group epitomises collaboration, says Frances Sheardown - and we should celebrate that fact at next week's MRG conference.
04 Nov 2014
|
Ellen Hammett
Brands that have embraced the fast-paced world of digital technology and social media are "falling victim to short-termism", the chairman of Karmarama has said - and it could set them up to fail in the long run.
04 Nov 2014
|
Ellen Hammett
From today, existing Netflix subscribers will be able to log in to the player by entering their username and password using the YouView remote control.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer