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18 Nov 2014
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Joseph Vito DeLuca
To ensure success within today's communication channel, it's imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr's Joseph Vito DeLuca.
18 Nov 2014
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The Media Leader Staff
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
18 Nov 2014
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Ellen Hammett
In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.
18 Nov 2014
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Niall Johnson
Monday night saw a brand new week of TV, peaking with the first proper night in the jungle for ITV's desperate celebrities.
17 Nov 2014
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Ellen Hammett
The chairman of Karmarama has warned that the "art" of advertising will be lost amidst a new landscape dominated by technology, algorithms and big data.
17 Nov 2014
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The Media Leader Staff
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective - and it can cost them business.
17 Nov 2014
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Niall Johnson
Friday night saw the UK's most famous and semi-familiar faces gather together to use their heightened powers of self-promotion for the good of charity, as another night of annual Children in Need bizarreness got under way.
14 Nov 2014
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Andrew Delamarter
The world is changing and search is soon to be usurped. Here, Andrew Delamarter, director of search and inbound marketing at Huge, gives us a taster of what's to come.
13 Nov 2014
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Ellen Hammett
The ASA's chief executive, Guy Parker, has said that rather than stifling campaign freedom, regulation is forcing advertisers to be more creative.
13 Nov 2014
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Richard Marks
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium - and wonders whether 15-24 year-olds will inevitably end up just like their parents...
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