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Results categorised as News
16 Dec 2014
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Ellen Hammett
There will be "rapid growth" of synchronised messaging in 2015, with ads on TV being backed up by an increasing number of "reminder and reinforcement" messages on second screen devices, according to Millward Brown.
16 Dec 2014
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Ellen Hammett
Sharon White will join Ofcom in March 2015 from HM Treasury, replacing Ed Richards who has led the organisation for eight years.
16 Dec 2014
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Ellen Hammett
New research from Realeyes reveals the top 10 Christmas ads from high street retailers this year.
16 Dec 2014
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Niall Johnson
Monday night brought the end to Richard Hammond's latest solo venture outside of the safety of Top Gear as his dramatic series about weather wrapped up after three exciting instalments.
15 Dec 2014
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The Media Leader Staff
If the deal goes ahead, BT would own the UK's most largest 4G network, picking up more than 24 million direct mobile customers.
15 Dec 2014
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Ellen Hammett
New entrants into the UK TV market, including over-the-top online video services such as Netflix and Amazon, could ultimately reduce audience share and revenues for public service broadcasters, according to Ofcom.
15 Dec 2014
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Richard Shotton
What can brands learn from the social nature of humour? ZenithOptimedia's Richard Shotton finds out.
15 Dec 2014
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Ellen Hammett
The Radio Advertising Bureau has announced the launch of an iPhone app which will allow advertising creatives to produce 'demo' radio ads on their smartphone.
15 Dec 2014
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Ellen Hammett
Jean-Cristophe Conti joins AppNexus from Yahoo, where he has been vice president and head of partnerships group since 2009.
15 Dec 2014
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Niall Johnson
The past weekend finally brought some relief for right-thinking TV viewers across the country as The X Factor's (ITV) eleventh series finally rattled to an inconspicuous end.
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