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Results categorised as News
10 Apr 2015
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Ellen Hammett
New research reveals that almost half of consumers do not want to be addressed on a first-name basis when it comes to brand targeting - with women particularly put off.
10 Apr 2015
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Niall Johnson
Last night saw BBC One's The Truth About... series, a succession of disposable and pandering magazine shows vaguely concerning itself with general health, once again secure the prime time window for BBC One.
09 Apr 2015
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David Pidgeon
The Publishers Audience Measurement Company (PAMCO) will launch next year with current NRS chief, Simon Redican, at the helm.
09 Apr 2015
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The Media Leader Staff
the Advertising Association predicts that advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019.
09 Apr 2015
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Ellen Hammett
Advertisers spent a record £7.2 billion on digital advertising in 2014, up 14% year on year, according to the latest Internet Advertising Bureau UK digital adspend report, conducted by PwC.
09 Apr 2015
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Niall Johnson
Kind of like I'm a Celebrity... but with no celebrities and a bucket load of real suffering, Wednesday night saw the return of one of Channel 4's moderate hits of 2014.
08 Apr 2015
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The Media Leader Staff
BBC One has had its best start to the year in a decade, according to final consolidated data released this week.
08 Apr 2015
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Ellen Hammett
News UK Commercial has launched a new advertising approach that will give advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.
08 Apr 2015
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Niall Johnson
BBC One's working class drama about everyday people caught up in absurd circumstances of their own making, Ordinary Lies (9pm) once again walked away with Tuesday's biggest 9pm audience.
08 Apr 2015
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Ellen Hammett
Ad tech company Flashtalking has hired Rocket Fuel's executive vice president and general manager, John Nardone, as its new CEO.
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