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Results categorised as News
19 May 2015
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Ellen Hammett
UKTV has reported record ratings, revenue and profit in 2014, driven by its continued investment in exclusive and original programming.
19 May 2015
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Richard Shotton
It might look like a counter-intuitive act, but the highest 'pronking' antelopes are the most successful - is the same true for advertisers,
19 May 2015
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The Media Leader Staff
To help estimate total campaign ROI and discover "inspirational" radio ads, the RAB has launched two apps for both advertisers and agencies.
19 May 2015
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Ellen Hammett
As it looks to better connect advertisers with its brands' online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
19 May 2015
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Ellen Hammett
In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers' decisions.
18 May 2015
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David Pidgeon
The new app will support geo-targeted, in-stream and native advertising - but Trinity Mirror is still committed to print and wants to win the "going backwards" race.
18 May 2015
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Ellen Hammett
For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.
15 May 2015
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David Pidgeon
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
15 May 2015
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Ellen Hammett
The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.
14 May 2015
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Ellen Hammett
Dentsu Aegis Network has acquired John Brown Media for an undisclosed sum as it looks to strengthen its content proposition for its global clients.
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