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Results categorised as News
02 Mar 2015
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Ellen Hammett
The partnership, reported to be worth £20m, is expected to "significantly expand" and enhance Game's community events and eSports programme as it looks to "build the most valuable community of gamers."
02 Mar 2015
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Niall Johnson
The dawn of a brand new month brought the same familiar genres to Sunday night's TV schedule with a cornucopia of easy-to-digest period dramas and family friendly rose-tinted looks at Britain.
02 Mar 2015
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Ellen Hammett
The Content Marketing Association (CMA) has today launched CMA Advance, a free intermediary service which utilises expertise across member agencies.
02 Mar 2015
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Ellen Hammett
As it enters its third year and prepares to extend its print run from 10,000 to 100,000, Newsline speaks with DRAFTED founder Kyle Goodwin to see what we can expect in 2015.
27 Feb 2015
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David Pidgeon
Is the traditional TV-set finally seeing tablets and laptops nibble at its dominance? Viewing on the big box decreased by 4.7% last year, whilst viewing on other screens grew by 17%, year on year.
27 Feb 2015
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Ellen Hammett
The newsbrand's chief executive officer has said that it is to roll out a one month trial service for $1, 1 euro or £1 that will give subscribers total digital access to the Financial Times website
27 Feb 2015
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Maha Choudhury-Reid
Using eye-tracking technology, Lumen Research explains the #TheDress phenomenon that has taken social media by storm.
27 Feb 2015
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The Media Leader Staff
Santander beat Coca Cola to win the deal - reported to be worth £7 million.
26 Feb 2015
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Ellen Hammett
Speaking at Mediatel's Video Upfronts event on Wednesday, Nielsen revealed how understanding the human brain on a subconscious, granular level can help advertisers optimise video campaigns.
26 Feb 2015
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Ellen Hammett
Video Upfronts 2015 provided an update on the hybrid measurement system from BARB this week, with the body's CEO admitting it was taking longer than he would like, but getting it right trumps doing it fast.
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