SEARCH
Results categorised as News
22 Jun 2015
|
The Media Leader Staff
The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia's global CEO.
22 Jun 2015
|
Niall Johnson
Last night saw ITV reorganise its Sunday evening defences with the recent ending of the well-received Home Fires providing an opportunity for the commercial broadcaster to launch another solid drama to bring the week to a close.
19 Jun 2015
|
Ellen Hammett
Digital Cinema Media (DCM) is to substantially invest in its commercial team with four new recruits across its innovations, sales and client teams this month, as Karen Stacey marks six months as CEO.
19 Jun 2015
|
David Pidgeon
After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.
19 Jun 2015
|
Niall Johnson
Thursday evening saw the launch of the latest run of Celebrity MasterChef as idle celebrities of yesteryear strapped on their pinafores in a frantic bid for some national exposure.
18 Jun 2015
|
Ellen Hammett
Guardian Media Group is expected to confirm the appointment this week.
18 Jun 2015
|
The Media Leader Staff
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
18 Jun 2015
|
Niall Johnson
Wednesday night saw the return of dumb-as-a-bag-of-hammers-yet-perfectly-entertaining The Interceptor (9pm) as the second episode of BBC One's super cop drama upped the silliness.
17 Jun 2015
|
Ellen Hammett
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.
17 Jun 2015
|
Ellen Hammett
Mindshare's Suzy Jordan will join the out-of-home company in September to lead its newly-formed EM Futures division.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- IAB launches measurement advisory board in push for measurement solutions
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- IAB launches measurement advisory board in push for measurement solutions
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- The measurement debate TV really needs to have
- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- Ad funding for BBC services would be 'bad for everyone', Radiocentre says in response to Charter Review
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
