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Results categorised as News
26 May 2015
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Richard Shotton
Marketers should think twice about their ad strategy before launching eco-friendly products, writes ZenithOptimedia's Richard Shotton.
26 May 2015
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Ellen Hammett
The agreement will see AOL On distribute the Guardian's original video content to a global audience, giving the publisher full access to AOL's curated video libraries - one of the largest on the Web.
21 May 2015
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Ellen Hammett
The Times' head of digital has urged publishers which charge for content to move away from the idea of a 'paywall', and instead focus on 'community' and 'membership'
21 May 2015
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David Pidgeon
The chiefs of the UK's biggest magazine publishers were talking with confidence at the 2015 PPA Festival - with signals that magazine brands will continue to move far beyond the printed page.
21 May 2015
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Ellen Hammett
In a move which has the potential to financially ruin the newspaper group, 70 celebrities and politicians are suing Trinity Mirror for having their phones hacked.
20 May 2015
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Ellen Hammett
Powered by desktop ad-blocker Adblock Plus, the new Android browser will automatically block “annoying” adware, as it looks to speed up mobile browsing and save battery life.
20 May 2015
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Ellen Hammett
New figures form Decipher's bi-annual Mediabug report reveal how growth in usage of subscription video on-demand (SVOD) services, such as Netflix and Amazon Prime, has been solely due to those over the age of 35.
19 May 2015
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Ellen Hammett
UKTV has reported record ratings, revenue and profit in 2014, driven by its continued investment in exclusive and original programming.
19 May 2015
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Richard Shotton
It might look like a counter-intuitive act, but the highest 'pronking' antelopes are the most successful - is the same true for advertisers,
19 May 2015
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The Media Leader Staff
To help estimate total campaign ROI and discover "inspirational" radio ads, the RAB has launched two apps for both advertisers and agencies.
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