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Results categorised as News
15 Oct 2015
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Ellen Hammett
The move forms part of a wider senior restructure, which will see current CEO Grant Millar become chief client officer, ZenithOptimedia Worldwide.
15 Oct 2015
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Ellen Hammett
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
15 Oct 2015
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The Media Leader Staff
Alongside easing revisions to marketing budgets, optimism regarding marketers' wider industry financial prospects continued to wane in the third quarter of 2015.
15 Oct 2015
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Niall Johnson
Wednesday night brought the eleventh series of cringe-powered reality show The Apprentice (BBC One, 9pm) to the nation's screens, as another hoard of buzz-word spouting 'professionals' entered Lord Sugar's arena.
14 Oct 2015
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Richard Shotton
ZenithOptimedia's Richard Shotton explains why being able to target consumers by their emotions is something that advertisers should be taking advantage of.
14 Oct 2015
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Niall Johnson
Just in case there wasn't enough miserable and slow burning post-Killing police procedurals littering up the TV schedule, last night saw BBC One attempt to squeeze in one more Scandinavian-influenced bleak-fest for good measure.
13 Oct 2015
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Ellen Hammett
The BBC's director of television, Danny Cohen, is to leave the Corporation after eight years to pursue "a new leadership challenge".
13 Oct 2015
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The Media Leader Staff
Research the Media's Richard Marks and News UK's Sean Adams explain why the Connected Screens survey is so important for our industry both now and going forwards.
13 Oct 2015
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Ellen Hammett
Nielsen's Digital Ad Ratings mobile measurement has rolled out across five new countries - the UK, France, Germany, Italy and Australia - with Brazil set to launch by the end of the year.
12 Oct 2015
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Richard Shotton
Using new research, ZenithOptimedia's Richard Shotton explains why contactless cards encourage people to spend more.
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