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Results categorised as News
12 May 2016
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Ellen Hammett
Millward Brown's Jane Ostler argues that advertisers need to go "back to basics" - especially during a time where most people, given a choice, would reject advertising altogether.
12 May 2016
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The Media Leader Staff
4C's Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
12 May 2016
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The Media Leader Staff
Media agencies were never supposed to be data management or analytics businesses - should they even try? Media iQ's Stewart Easterbrook discusses in this video interview.
12 May 2016
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Niall Johnson
In a genius example of meeting viewers' needs and desires, last night saw commercial broadcaster ITV lock notorious rent-a-gob and indiscriminate shit-stirring Piers Morgan in a prison with dangerous female killers.
11 May 2016
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David Pidgeon
The European Commission has blocked Three's proposed acquisition of O2, citing "strong concerns" that UK mobile customers would have had less choice and paid higher prices as a result of the takeover.
11 May 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
10 May 2016
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Ellen Hammett
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight's first ever digital 96-sheet roadside panels.
10 May 2016
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Ellen Hammett
Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.
10 May 2016
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The Media Leader Staff
The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4's accounts.
10 May 2016
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The Media Leader Staff
Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science
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