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Results categorised as News
29 Mar 2016
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The Media Leader Staff
Integrated with ITV Hub, the Yospace system allows ads to be selected according to the demographic of the viewer, a process that takes place in real-time and is reactive to the variances of a live environment.
24 Mar 2016
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Ellen Hammett
Sky is to become the exclusive home to all Formula 1 in the UK and Ireland from 2019 to 2024, the first time the majority of F1 races will be available only to pay-TV subscribers.
24 Mar 2016
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Tal Smoller
Following Videoscape 2016, Bloomberg Intelligence's Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
23 Mar 2016
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David Pidgeon
Amid criticism that there is a lack of "connected marketing" to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
23 Mar 2016
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Ellen Hammett
Is there any connected marketing at all in this supposedly connected consumer world? ITV's commercial content director, Gary Knight, calls for a more holistic approach in this video interview.
23 Mar 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
22 Mar 2016
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The Media Leader Staff
Both Haymarket titles will be folded into an expanded version of Campaign magazine.
22 Mar 2016
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Ellen Hammett
Facebook's UK agency partner said users who watch and share high volumes of video content will begin to see much more of it in their newsfeed over the next two years as the platform experiments with new video formats.
22 Mar 2016
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Ellen Hammett
Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
22 Mar 2016
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Niall Johnson
After three punishing instalments, last night saw ITV's Davina McCall: Life at the Extreme (9pm) planted the former Big Brother presenter in another thrilling environment.
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