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Results categorised as News
16 Sep 2016
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The Media Leader Staff
Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year's Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
16 Sep 2016
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John Moulding
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
16 Sep 2016
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Ged Weston
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
15 Sep 2016
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The Media Leader Staff
A tough month across the board, with each total market sector posting year on year falls in circulation
15 Sep 2016
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The Media Leader Staff
Jon O'Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.
15 Sep 2016
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The Media Leader Staff
Trump gets everywhere these days. Dmexco special cartoon by @aliceinml.
15 Sep 2016
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David Pidgeon
There are new problems facing the adtech world says Sky Media's deputy Jamie West that are creating a "very, very complicated" market.
14 Sep 2016
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Ellen Hammett
As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE's co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.
13 Sep 2016
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David Pidgeon
The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution.
12 Sep 2016
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Ellen Hammett
While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.
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