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Results categorised as News
30 Sep 2016
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The Media Leader Staff
A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.
28 Sep 2016
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The Media Leader Staff
To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.
28 Sep 2016
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Simon Wright
Unsurprisingly, the BBC's coverage of the Rio Olympics dominated August's top programmes list.
28 Sep 2016
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The Media Leader Staff
As expected of the quieter summer months, August witnessed a host of revenue declines in the commercial TV market, with one exception.
27 Sep 2016
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The Media Leader Staff
Guardian News and Media's Rhiannon Griffiths will oversee the next stage of Project Dovetail.
27 Sep 2016
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The Media Leader Staff
Content. It's everywhere, and almost every business in adland - qualified or not - is probably having a go at creating it. But is it something best left to the specialists?
26 Sep 2016
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The Media Leader Staff
ITV's Simon Daglish and Somethin' Else's Steve Ackerman look at the rise of content creation - and whether everyone should be giving it a go or if it should just be left to the experts.
23 Sep 2016
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The Media Leader Staff
Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion).
23 Sep 2016
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David Pidgeon
An earlier counting method - that lasted for two years - likely overestimated average time spent watching videos by between 60% and 80%.
22 Sep 2016
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The Media Leader Staff
Clark replaces Dominic Proctor who is stepping down from his role as global president, but will remain with WPP to work on strategic projects.
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