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Results categorised as News
08 Dec 2016
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David Pidgeon
In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to "change advertising for good."
07 Dec 2016
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Clarissa Windsor
Marcus Rich will replace Mark Cranmer who is stepping down to focus on other business ventures after almost two years in the role.
07 Dec 2016
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The Media Leader Staff
The agency has also opened a new office in Singapore.
06 Dec 2016
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The Media Leader Staff
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
05 Dec 2016
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The Media Leader Staff
Mindshare's Chris Daines will take on the newly-created role from January.
05 Dec 2016
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David Pidgeon
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
05 Dec 2016
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Ellen Hammett
The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM's latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
02 Dec 2016
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The Media Leader Staff
Gooding is also chair of trustees at LGBT group Stonewall and a member of the executive committee for Women in Advertising and Communications London.
01 Dec 2016
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Ellen Hammett
Sky Media's deputy MD Jamie West said running campaigns via Sky AdVance - which allows advertisers to connect journeys across screens - had increased click-through rates by as much as 60% for some brands.
01 Dec 2016
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The Media Leader Staff
Sarah Golding, CEO and partner of CHI & Partners, will succeed Tom Knox as president of the IPA in March 2017.
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